Publications by the researcher in collaboration with LUIS MIGUEL GARAY GALASTEGUI (2)

2024

  1. Applying advanced sentiment analysis for strategic marketing insights: A case study of BBVA using machine learning techniques

    Innovative Marketing, Vol. 20, Núm. 2, pp. 100-115

2021

  1. Advanced e-commerce Support Framework to be applied in digital electronic commerce and digital services with an impact on the European Commission’s Digital Economy and Society Index

    XXXV AEDEM Annual Meeting Logroño 2021