La huella de carbono como ventaja competitiva.

Abstract

The aim of this paper is to show how companies may use the Carbon footprint (CFT) to get a competitive advantage and to highlight that, despite of the crisis, more and more companies are investing in CFT issues. Authors deal with CFT from a strictly managerial point of view, like a management tool focused on improving the company’s market position. With this point of view, and by mean of the adequate tools, any type of organization may decide how to position itself in a world that is increasingly concerned about environmental business and in which many public and private initiatives make more relevant the CFT management. Through benchmarking and CFT integration in the integrated management system on the companies, they can manage the CFT issues in the best way and also get the whole staff involved. Some companies, according to the information collected by the authors, have their own point of view regarding CTF, a little discussion about it may be found, as well. Let’s discuss, also, about bad practices as greenwashing and commercial barriers as restrictions to free trade, as told in ISO14067 .