Comunicación organizacionalperspectiva de las tecnologías exponenciales en organizaciones exponenciales en España
- Palella Stracuzzi, Santa
- Astudillo Pacheco, Francisco 1
- 1 EAE Business School Madrid
ISSN: 2695-9631
Year of publication: 2022
Issue Title: Monograph: "Corporate Communication Strategies"
Volume: 10
Issue: 4
Type: Article
More publications in: VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual
Abstract
Communication plays an important role and is the basis that helps to consolidate solid structures in today's disruptive environments. In this research, the perspec- tive of Exponential Technologies in Exponential Organizations was analyzed from the consideration of 200 managers of Spanish companies, verifying that these companies manifest the 6D model of Exponential Technologies and organization- al communication should be improved with such technologies and facilitate the Exponential Organizations efficiently interact with its stakeholders in the Spanish context. In the Spanish Exponential Organizations, they present some disruptive performances.