Assessing the impact of marketing and advertising as strategic approaches to Eurocities development: an Iberian case study approach

  1. Castanho, R.A.
  2. Vulevic, A.
  3. Gómez, J.M.N.
  4. Cabezas, J.
  5. Fernández-Pozo, L.
  6. Loures, L.
  7. Lousada, S.A.N.
  8. Escórcio, P.C.
  9. Kurowska-Pysz, J.
Journal:
European Journal of International Management

ISSN: 1751-6765,  1751-6757

Year of publication: 2022

Volume: 19

Issue: 1

Pages: 58-91

Type: Article

DOI: 10.1504/EJIM.2023.127232 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus